Turnstyle

Turnstyle

Massive

bgC3

BGC3 is Bill Gates' private office and think tank, focused on science and technology innovation. The organization’s mission is to connect people, resources and ideas to improve the quality of life for the world’s poorest people. To illustrate this pivotal role, the logo is a simple interlocking form, in which the C and 3 rotate around a common axis. This plays out in the logo animation, as well as the emboss/deboss relationship on many of the business papers, and an unusual diecut on the envelope flap.

Props