DRY Soda launched in 2005. In that time DRY has evolved from its beginnings on the white tablecloths of the country’s finest restaurants, to finding huge success in grocery stores, cafés, and other retail locations across the US and Canada. In response to changing markets and retail conditions, DRY asked us to evolve their packaging. The new look—with bold, graphic illustrations—pop the flavor on each bottle and 4-pack carrier. Like the original design, clear bottles allow the purity of the product to show through and the founder’s signature on each bottle connotes a sense of craft behind each flavor's recipe.