For our 2007 holiday gift, Turnstyle sent its clients and friends a "make-your-own-cowboy-hat kit," including a flattened cowboy hat (a.k.a. disposable toilet seat cover), along with instructions on how to put it together. Accompanying the "gift" was a limited edition poster, featuring the Western-style fashion statement.
This was the first in a series of mailings showcasing ingenious alternate uses of the infinitely versatile disposable toilet seat cover. A microsite challenged recipients to contribute creative alternate uses of their own. The other two posters—Elizabethan Collar and Robot Janitor—were products of that contest.